webinar-1  On-demand webinar
Hyper-Personalization using CDP

The martech/adtech world is going through a major shift in the market due to the changing privacy and cookie landscape. This change necessitates an innovative approach to redefine customer-centric solutions like Customer Data Platform (CDP). It is vital for brands and organizations to leverage their first-party data to obtain its maximum value while retaining flexibility in their approach.

Join Quantiphi & Everest Group as they discuss how to achieve Hyper-Personalization using new age marketing analytics solutions such as the Customer Data Platform.



Register to Download the Presentation


Agenda of the webinar:

Emerging need for Customer Data Platform for Enterprises
  1. Shortcomings in traditional DMP and CRM systems
  2. Definition and benefits of CDPs
  3. Key trends / evolving dynamics of CDP market
Key considerations for enterprises before setting up a CDP
  1. Financial considerations: TCO, Time-to-value, IRR
  2. Contextualization to business requirement
  3. Deployment of new features and change requests
  4. Importance of customized CDP approach for enterprises
Quantiphi Success Stories

Meet the Speakers



Practice Head - Marketing Analytics, Quantiphi



Practice Director, Everest Group