webinar-1  On-demand webinar
Hyper-Personalization using CDP

The martech/adtech world is going through a major shift in the market due to the changing privacy and cookie landscape. This change necessitates an innovative approach to redefine customer-centric solutions like Customer Data Platform (CDP). It is vital for brands and organizations to leverage their first-party data to obtain its maximum value while retaining flexibility in their approach.

Join Quantiphi & Everest Group as they discuss how to achieve Hyper-Personalization using new age marketing analytics solutions such as the Customer Data Platform.


 

 

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Agenda of the webinar:

Emerging need for Customer Data Platform for Enterprises
  1. Shortcomings in traditional DMP and CRM systems
  2. Definition and benefits of CDPs
  3. Key trends / evolving dynamics of CDP market
Key considerations for enterprises before setting up a CDP
  1. Financial considerations: TCO, Time-to-value, IRR
  2. Contextualization to business requirement
  3. Deployment of new features and change requests
  4. Importance of customized CDP approach for enterprises
Quantiphi Success Stories

Meet the Speakers

vijay_manur

VIJAY MANNUR

Practice Head - Marketing Analytics, Quantiphi

Arpit-Everest

ARPIT MEHRA

Practice Director, Everest Group

About Quantiphi

Quantiphi is an award-winning AI-first digital engineering company driven by the desire to reimagine and realize transformational opportunities at the heart of business. We are passionate about our customers and obsessed with problem-solving to make products smarter, customer experiences frictionless, processes autonomous and businesses safer.

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